LAB ID selects Vox Elements as its representative in the US, to strengthen its continuous development and presence.

Maurizio Turri, the volcanic CEO and his team, will look for partners and customers who need support for tag supply and specific tag solutions.
Starting from LAB ID’s wide portfolio, they will offer to our US-based customers the right RFID solution and develop customized solutions.

“LAB ID is the right choice for anyone who is looking for something different for their applications, especially for partners designing the RFID project” – Maurizio comments. “Its consultancy approach allows companies to find the correct product in the complex RFID world”.

LAB ID has more than 20 years of tag design and manufacturing and collaborates closely with IC providers, implementing many different applications thanks to all the three RFID passive tags technology: RAIN, NFC and the emerging Dual Frequency.

Having a sales office in the US market makes it possible to respond efficiently to local customer needs and requests. The new office will support LAB ID mission to enable our customers to add value to their business through RFID technology.

“As one of the most important European inlay and label manufacturers – announces Francesco Pirola, LAB ID CEO – we think that the US market is the most important place where LAB ID can give a specific support in line with his mission. Maurizio is the perfect solution for this goal”.

Maurizio Turri is a recognized RFID subject matter expert with over a decade of experience in the industry. His specialties are commercial development, training, and field deployments of RFID and other IoT solutions. In 2007 he joined the University of Arkansas RFID Center (now Auburn University RFID Lab) where he worked on several large-scale RFID projects. In the more recent past, Maurizio has held positions in sales, business development, and product development with material handling and logistic companies.

He is currently CEO of Vox Elements, LLC a Texas-based technology company providing IT, inventory management, supply chain solutions for customers in various industries including retail, manufacturing, and health care. Maurizio is also an Adjunct Lecturer at Texas State University where he teaches classes in supply chain and operations.