Valentina Braida

From Europe to the US: the new LAB ID sales office

LAB ID selects Vox Elements as its representative in the US, to strengthen its continuous development and presence.

Maurizio Turri, the volcanic CEO and his team, will look for partners and customers who need support for tag supply and specific tag solutions.
Starting from LAB ID’s wide portfolio, they will offer to our US-based customers the right RFID solution and develop customized solutions. 

LAB ID is the right choice for anyone who is looking for something different for their applications, especially for partners designing the RFID project” – Maurizio comments. “Its consultancy approach allows companies to find the correct product in the complex RFID world”.

Valentina BraidaFrom Europe to the US: the new LAB ID sales office
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Strategic consulting dedicated to your application

LAB ID mission is to support companies in the implementation of RFID technology, by offering customized products and solutions that meet the needs of our customers.
Each client has specific needs, and the LAB ID goal is to find out the right solution for everyone.

In order to give you the best support, we need to know details about your needs, your problems and your project: tell us more and we will find the best RFID solution for you!

In over 18 years LAB ID has enriched the product portfolio and developed innovative solutions based on the latest RFID trends in order to offer prompt and valid answer to the increasing demand for high-end RFID products, in most market area.

Valentina BraidaStrategic consulting dedicated to your application
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Which configuration fits you better?

The brand new dual frequency tags can be configured in multiple ways: your tag can be adapted to different uses, in order to enjoy the potential of the IC. You can therefor think to different applications! LAB ID experts have chosen two standard configurations for your free samples, to give you the opportunity to test in a preliminary way the innovative functionalities of the technology.

      1. ESSENTIAL configuration
        The ESSENTIAL configuration is the perfect configuration to test the functions of the dual frequency. The combination of RAIN RFID for supply chain management and NFC for consumer engagement and brand protection applications, allows companies to have a brand-new powerful tag that puts together the two technologies on a single chip, with a common UID and shared memory. Choose the ESSENTIAL configuration to enjoy the benefits of the DF.
      2. CRYPTO configuration
        The CRYPTO configuration adds the crypto function to the ESSENTIAL features. The crypto funcion is mandatory for the web authentication and the brand protection applications. Choose the CRYPTO configuration to explore the web authentication features, with crypto protection in a dual frequency tag.

Choose how do you want to receive your tags!

In order to receive your free samples, you have to choose one of the proposed configurations. 

Download the leaflet of the available configurations: 

Are you sure about which configuration you prefer? Tell us your choice here.


Valentina BraidaWhich configuration fits you better?
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Discover the brand new dual frequency LAB ID sample tags

Order your brand new dual frequency LAB ID free sample tags based on the new latest generation of EM Microelectronic RAINFC integrated circuits


Discover the power of dual frequency technology for your project! 

Get your free samples of the new dual frequency tags: you will receive a box with your samples ready to be tested.

Which sample tags will you receive in your box?

You’ll receive the following tags:

You can find the products details HERE.

Send your request until the 31th of October 2020!

Order your free samples here.


Valentina BraidaDiscover the brand new dual frequency LAB ID sample tags
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LAB ID srl is a leading European RFID tag designer and manufacturer with a vast RFID tag portfolio, covering RAIN, NFC and RAINFC dual frequency tags and customised RFID solutions.
EM Microelectronic is an RFID industry pioneer for more than 30 years and the ultra-low-power semiconductor company of the Swatch Group

LAB ID is proud to announce the launch of the new dual frequency tag portfolioDF tags – based on the latest generation of EM Microelectronic RAINFC integrated circuits.

em|echo-V is an innovative integrated circuit that empowers DF tags, combining the functionalities of NFC and RAIN RFID for a true holistic omnichannel experience.

The DF tags available in the form of a wet inlay or a label combine the two technologies on a single chip with a common unique product ID (GS1 Serialized Global Trade Item Number) and one memory shared between the two interfaces. The new LAB ID dual frequency tag portfolio puts together the advantages of the two technologies. Accurate track and trace for supply chain management, improving stock accuracy and efficiency of the warehouse and distribution centre is possible thanks to the RAIN RFID technology, while NFC enables multiple ways to interact with the consumer and new digital services. DF tags feature a web-authentication capability and tamper proof to allow consumers anytime to check whether the product is authentic and whether it was previously open or not.

Dual frequency concept allows product identifier, SGTIN, to be accessible on both interfaces.

What is the benefit of a dual-frequency concept for the consumer in a retail environment?

The consumer can now choose an alternative product size or colour directly in the fitting room of the physical retail store. From the other side, the brand gets a full visibility into which product and its exact SKU consumer engages with, and in which place of the world, as any consumer engagement event directly provides the GS1 SGTIN to the brand’s web server.

What is the benefit of a dual-frequency concept for the retail brand?

The brand may offer new consumer services, such as smartphone-based check-out and may profile consumer behaviours in full respect of GDPR. Checking the product identifier via NFC while registering customer returns, the brand can also verify the authenticity of returns and seamlessly re-integrate authentic goods back to the supply chain.

NFC complements and extends RAIN RFID, making DF tags a holistic omnichannel solution. Via the RAIN communication interface for raw material management, production visibility and in-store operations, such as inventory or product returns; and via NFC interface for consumer related services: pre-purchase consumer engagement through product storytelling, similar product proposition, registering physical product in digital “wish list”, sending out regular reminders on deferred purchasing; as well as consumer engagement after the point of sales – across product utilisation and interaction at home. NFC digitalise in-store consumer experience with the multiple endless aisle opportunities and smart-phone based check-out, helping to avoid queue for cashier.

Personalisation of both interfaces of DF tags is a one-step procedure, using only one chosen interface for both memory partitions – for example RAIN RFID, using a standard RAIN RFID printer and encoder hardware.

The LAB ID dual frequency tags might be customized for the very specific customer needs in terms of tag rendering, personalisation, configuration and privacy settings.

EM | ECHO – V integrated circuit

em|echo-V comes with the performances and all the features needed for seamless integration into RAIN RFID deployments – including powerful read sensitivity and advanced privacy features, additionally enforced by best-in-class NFC brand protection capabilities. Moreover, em|echo-V implements world’s first NFC Type-5 / ISO-15693 cryptographic web authentication, offering superior consumer experience and integration possibilities thanks to the long read range and small antenna size.

The features of em|echo-V:

  • Superior user experience based on increased NFC reading distance, thanks to the unique ISO 15693 interface (NFC FORUM TYPE 5)The highly optimized crypto AES-128 allows an app free web-based authentication and bring security and exclusiveness of the product content
  • State-of-the-art RAIN (RFID) radio frequency performance
  • Data privacy: control of UHF privacy feature and protection of the memory with password or crypto suite
  • An app free tamper proof detection in a form of a readable tamper alarm.


Why DF tags for retail today?

DF tag concept responds to the “new normal” of the post COVID-19 retail, that has faced spectacular shifts in consumer behaviour. With closed or partially open physical stores, even the most reluctant consumers had to try the new omnichannel purchasing models in spring 2020. Post-pandemic retail has to adapt to those new consumer behaviours: to prioritize digital-first and omnichannel strategies versus physical ones, to develop distinctive and seamless digital customer experience versus face-to-face in-store practises, to reinvent physical store and its functions in omnichannel strategy.

Millennial consumers, born as “digital natives” and representing today a large segment of population, constantly challenge retail practices. Millennials are careful with their money and they prioritise online shopping. They will search for online product information and ratings before making a decision to buy, reaching out this information via their smartphones. Millennials are conscious on product sustainability, labour and brands’ ethical principles. Shopping for them means being able to transition effortlessly from smartphone to physical store in a search for the best product offer.

This is how the LAB ID DF tags thanks to dual frequency concept and integrated web-authentication capability becomes a holistic omnichannel RFID solution, efficient through the whole product lifecycle. DF tags offer brands the required visibility in the post-pandemic retail on distribution channels and on product supply, from manufacturing to the consumer and back to the supply chain, if the products are returned. All while guaranteeing consumer privacy, as well as product authenticity and preventing grey market.

DF tags gratify millennial consumers with the same level of product information and reviews, as they would get online, with the ability of touching and trying the physical product in-store.

DF tags support sustainability practices by allowing the manufacturer to track the product travel and the consumer to verify the corresponding CO2 footprint for taking purchasing decision.

Order your free samples until the 31th of October: don’t miss the exceptional opportunity to test the new LAB ID dual frequency portfolio.

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Following the last ministerial guidelines, hereby, LAB ID officially announces the resumption of it’s entire productive operation at full capacity.

We have implemented the appropriate security protocols as well as smart working, where possible, to guarantee maximum safety to all of our employees.

For any further information, please contact your LAB ID referent or write an email to

We are ready for a new restart!

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Due to the new Italian Government directives for the containment of the COVID-19 outbreak, LAB ID will suspend the production activity from Monday 23rd of march until Friday 3rd  of April (unless further communications from Italian Government)

We are planning our activities to be 100% productive as soon as we can restart production, in order to avoid any inconvenience.  

All activities now performed in smart working will be still active: you can contact us for any needs, both by email and by phone.

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Are you looking forward to meet LAB ID? Find out where you can visit us.

LAB ID attends many events around the world: discover where you can meet our experts.

Get the chance to talk with us about your project and we will find the right RFID solution for you!

Visit us to discover the latest news about RFID and how we can help you with your project.



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RFID for GREEN | 2020: the LAB ID’s green year

RFID for GREEN | 2020: the LAB ID’s green year!


Green technologies are becoming a priority for many companies, an ethic duty for our future generations and a new way of thinking business in terms of circular economy.

LAB ID is willing to contribute in building a greener world: the effects of climate changes are conspicuous and that’s why our commitment for 2020 is to reduce our ecological impact.

In accordance with his almost 20 years approach, LAB ID is designing green solutions tailored to custom applications and requests, to achieve the well-known worldwide quality and unbeatable results.

The launch of the first ECO inlay families is the first step in this direction. In cooperation with our key suppliers, customers and technology provider, LAB ID has introduced new innovative products and technologies, to turn decisively to a green product portfolio, without compromising product quality and performance.

New RAIN and NFC products are already available to start first evaluations, prototyping and massive productions.


The path to green technology has just started: follow LAB ID in this journey and contact us to have more information and consultancy!

Valentina BraidaRFID for GREEN | 2020: the LAB ID’s green year
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Dual frequency: play with frequencies and get more from your tag!

As we can see every day, digitalization of information is surrounding us. Digital technologies are growing in importance, mainly because of their use in IoT and their power to improve customer experience. End users ask for a more user centric-experience and companies try their best to satisfy this wish. Moreover, a significant emphasis is placed on tracking and secure authentication. These market trends lead companies to look out for new solutions(,) that can improve their offer of goods and services.

The dual frequency tag is one of the best solutions to all these needs: the combination of NFC and RAIN RFID allows companies to have a brand-new, powerful tag that puts together the advantages of the two technologies.

The new evolution of the dual frequency is based on the new EM Microelectronic chip echo-V. With shared memory and the single chip em|echo-V the dual frequency technology is fully EPC Gen2v2.0.2 and NFC Type-5 compliant.

The plus of the new em|echo-V IC are:

  • Superior user experience based on increased NFC reading distance, thanks to the ISO 15693 interface
  • Crypto onboard (highly optimized AES-128 cryptographic)
  • State-of-the-art RAIN (RFID) radio frequency performance


What are the benefits of theLAB ID‘s dual frequency tag?

It combines supply chain functionalities with seamless NFC consumer engagement and web authentication.

  • It enables secure authentication thanks tothe redirection digital platform made by LAB ID
  • It supports consumer privacy management
  • It allowseasier encoding (using both interfaces)

Ask more to your tag: try our dual frequency tag!

Valentina BraidaDual frequency: play with frequencies and get more from your tag!
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