versione italiana

LAB ID to supply RFID tickets for IMOB® in 2009

Following the first stage of the project, operating in Venice since 01 May 2008, LAB ID has been selected to supply contactless tickets also in 2009.

We are proud to announce that our engagement in IMOB®, the first full contactless project in Italian public transport, continues. Mass transit ticketing is amongst the most important application areas for RFID technology. Being confirmed as a supplier in such a significant and innovative project clearly demontrates the quality of our products comments Francesco Pirola, Managing Director at LAB ID

LAB ID supplier for IMOB®, the first full contactless RFID ticketing project in Italy

Venetian public transport company ACTV presents IMOB®, the first full contactless RFID project in Italian public transport.

Following positive experience of other important European cities, Venice has begun using RFID ticketing system that makes it easier for the riders to move around the territory, for obvious reasons unique in the world, and at the same time improves efficiency and quality of the service.

The heart of the RFID ticket supplied by LAB ID is based on a passive inlay assembled with NXP Mifare Ultralight die, compliant with ISO/IEC 14443 (Identification card- Proximity card).

LAB ID, a leading Italian RFID inlay manufacturer and one of the key European players in providing products and solutions based on RFID technology, has been chosen for the first supply of RFID tickets for IMOB®, operating since 1 May 2008.

Considering its characteristics as an important international art city, Venice is one of the most famous tourist destinations. Today, thanks to IMOB®, offers a new and useful service to millions of visitors from all over the globe every year.

The new RFID ticket replaces the traditional magnetic-stripe card and is due to become “ a carrier of services” ( access to events, museums, exhibitions, parking etc.) In fact, the idea is that an RFID ticket is an interface, bidirectional and dynamic, between providers of the services and the end users.

“LAB ID, an Italian company actively involved in RFID identification market for many years, is proud to participate and to contribute to the success of this innovative project” comments Francesco Pirola, CEO at LAB ID. “The meaning of IMOB® is extremely important. Not only is it a new system that offers numerous benefits to the riders, it is the first full contactless project “made in Italy”. This is a significant message to the Italian market showing that it is ready to face and rise to innovative challenges”.  

For further information:

LAB ID srl
Marketing & Sales
Via Corticella 11/4
40013 Castel Maggiore (BO)
Email: info@lab-id.com
Tel +39 051 70 59 41

ACTV

Actv S.p.A enterprise and territory, the value of facts! This is the mission of the company dedicated to public transport in Venetian territory that controls 50% of transport services in the region of Veneto, Italy. Actv moves over 203 million passengers per year, providing services both on water and land in the centre, suburbs and out of town for the inhabitants of Venice and millions of tourists.
The fleet is composed of 148 crafts (larger and smaller water buses, ferry boats, foot-passengers and car ferries) which allows to move about 105 million riders on 20 lines, adding to over 500.000 hours of navigation a year.
Land fleet consists of 600 buses, a network of 50 urban lines and 32 suburban lines covering 45 towns in the provinces of Venice, Padova, Treviso e Rovigo, for a total of 320 million kilometres a year.
Particularly attached to the territory, Actv pay attention to the needs and requirements of the inhabitants of Venice and of the visitors. Since 1998, thanks to controlled company Vela S.p.A, coordinate the offer of plural services and products dedicated to tourists and to Venice dwellers, also through this new web site www.hellovenezia.com

LAB ID SRL

LAB ID is a leading company in providing products and solutions based on RFID technology.
In the head office in Bologna, LAB ID design and manufacture passive RFID tags and read systems. The production, based on flip chip process, is die-independent therefore LAB ID can successfully use any ICs currently available. Experience and know –how of the internal R&D Centre guarantees flexibility and efficiency in offering both standard and custom products.   LAB ID products are deployed in various sectors from ticketing through to access control and logistics ( fashion, food & beverage , pharmaceutical).
Over the last few years the company, certified ISO9001, manufactured more than 40 million tags. More information: www.lab-id.com